Use of AI for Marketing Materials
Employees may use generative artificial intelligence (AI) tools for inspiration, brainstorming, ideation, or other preliminary creative exploration. However, AI-generated materials may not be used as final published materials when they represent, promote, or otherwise communicate on behalf of the college.
Any material that utilizes the college’s branding or represents the college may not be published or distributed if the final material was generated by artificial intelligence.
This includes AI-generated:
- Graphics or illustrations
- Photographs or photorealistic imagery
- Logos or logo variations
- Advertisements and promotional artwork
- Social media graphics
- Marketing layouts or designs
- Other creative materials intended to represent the college
*AI assisted design is present in many user-friendly design programs such as Canva. These programs are great tools when designing materials, however the use of their built-in AI design falls under the same restrictions outlined above.
AI may be used as a tool during creative development, but it does not replace the college’s established process. Employees should not use AI-generated assets as a substitute for materials created or approved through Creative Services.